People don’t discover brands the way they used to before, they are searching on Google, asking ChatGPT, Gemini, watching YouTube reviews, finding products on TikTok, Instagram, and facebook.
Online Users are jumping between all of these before they ever visit your website, which means the old discovery funnel is breaking.
What is necessary to change for online marketing?
You need to learn the new funnel and create your digital marketing strategy for focusing:
- How AI is changing the way customers discover and evaluate brands
- Why Google is becoming more of an answer engine
- How social platforms are turning into search engines
- Why YouTube plays such a big role in research and trust
- How to build one content strategy that works across all of them
- What to measure when the customer journey no longer starts with a click
Marketer Expect AI to Own More Execution Than Strategy
